The goal of MCA is to fix a problem that has existed since the first banner ad appeared on a website. Through this solution you can see the results of your banner impressions in your regular Google Analytics account. There are literally hundreds of use cases. Do you want to qualify the traffic from your low-clickthrough-rate branding campaign? Possible. You are wondering if users who saw your branding creatives are more likely to click on your organic search results? We'll tell you. Do you want to measure the impact of your sponsored articles that don’t even have a clickable link to your site? You can.
First in History for Advertisers: Put Your AVs into the Regular Google Analytics Account
24.10.2012 - 12:30-13:00
Magnum Conference Hall